• Developed and implemented strategies to engage key clients, driving value throughout the entire customer journey.

• Conducted SEO analysis to enhance location performance and optimize client visibility.

• Led project management initiatives, including process creation, KPI establishment, dashboard monitoring, and ad-hoc reporting, resulting in a 100% renewal rate and a 30% upsell on projects.

• Designed and presented webinars for key clients to promote engagement and share best practices

• Project Management

• Data Analytics

• Digital Marketing

• Clients Relations

• Collaboration

Analytical

Skills

Competences

• Data Mining

• Data Cleaning

• Data Merging

• Descriptive Analysis

• Deriving Variables

• Data storytelling

Experience

Senior Customer Success Manager

• Developed and executed a territorial strategic plan to drive growth and maintain existing investments.

• Created reliable forecasts to support strategic decision-making and defend current spending.

• Organized and led presentations with partners and sponsors to strengthen relationships and promote collaboration

• Account & Relationship Manager for strategic corporate clients in the Spanish market, managing portfolios exceeding €1.2M in exposure.

• Acted as the primary marketing point of contact, leading the creation and execution of sponsorship campaigns and coordinating merchant onboarding for targeted email initiatives.

• Proactively developed and delivered optimized client-side ecommerce solutions to enhance the sales pipeline. Provided expert advice on SEO, UX, and digital marketing strategies to drive client business growth.

• Conducted financial risk evaluations with a tiered exposure limit of up to $100,000.

• Performed risk analysis and mitigation strategies to safeguard PayPal assets and support merchant business growth.

Tools

• Query Languages (PostgreSQL)

• Python

• Visualizations ( Tableau, Looker Studio)

• Excel, Google Sheets

Education

Certificate in Data Analytics

2024

Careerfoundry

Certificate in Customer Rate Optimization (CRO)

KSchool

2023 - 2024

Diploma in Copywriting

2020 - 2021

Javier Pastor, Escuela bigbangconversion

Master in Digital Marketing

EAE Business School, Universitat de Cataluña

2017 - 2019

Diploma in Sales Management, PR, Marketing and Advertising

2011- 2012

National College of Ireland ( NCI)

Bachelor of Asian Studies

Bachelor of Art History

2004 - 2006

1998 - 2003

Universidad Autónoma de Madrid (UAM)

Universidad Autónoma de Madrid (UAM)

Localistico / Madrid

2020 - 2023

Senior Relationship Manager

LinkedIn / Dublin

2019

Customer Success Manager

PayPal / Dublin

2012 - 2019

Merchant Risk Operations Specialist

PayPal / Dublin

2011 - 2012